mTrip is a Canadian firm based in Montreal, established in 2009. Since its inception the company has focused on developing travel guides for mobile phone, obviously smartphones. The company developed almost 30 guides translated in seven languages (English, French, Spanish, German, Italian, Portuguese, Japanese). Over half of the guides refer to European cities. The guides are sold at 4.99€. According to an article published by Techcrunch France in Mai, the mTrip guides had been downloaded 800.000 times since July 2010. We reviewed version 1.5 of the mTrip app on the iPhone 4. Design and ergonomics Overall design and ergonomics of mTrip is excellent. The visual organization of functionalities, the use of colors, the placement of buttons, etc. are in general well done so much that the user is able to learn how to make use of this quite complex app. All technological marvels are in place.